Old Gregg first appeared in The Mighty Boosh in 2005, in the episode The Legend of Old Gregg, played by Noel Fielding. The lonely, fish-like character lives under a lake, paints watercolours, and obsessively offers visitors Baileys and tales of his past. Clips from the sketch circulated widely on YouTube in the late 2000s and became a cult quoting favourite in Britain and online. The Baileys lines stayed popular because they are instantly recognisable, oddly quotable, and work as shorthand for creepy friendliness in memes.