The old Roblox oof was the platform's classic death sound, heard by millions of players whenever their blocky avatar was eliminated during a game. Because Roblox grew into one of the most played online games of the 2010s, the short grunt travelled far beyond the game itself through Let's Play videos, memes and short-form edits. Roblox later replaced the sound, which only increased demand for the original version. Today creators still use it as a shorthand for a comic death, a fail or a nostalgic callback to early Roblox.