The phrase translates from Portuguese to 'look at the Pikachu over there,' built around Pikachu, the iconic electric mouse from the Pokemon franchise that debuted in Japan in the 1996 games and anime. Clips like this spread in Brazilian meme culture and WhatsApp groups, where short, shouted Portuguese audios are reused as instant reactions. Because Pikachu is instantly recognizable worldwide, the joke works even for viewers who do not speak Portuguese and only hear the excitement.