The clip comes from fan interest around CORTIS, the K-pop group whose lineup includes Martin alongside James, Juhoon, Seonghyeon and Keonho. Martin's short 'One' call was isolated and turned into a standalone button, with the uploader describing it simply as a Martin button made out of boredom. That casual origin fits how it spreads, shared in fan edits and joke posts rather than as an official release. Its appeal is the instant recognition for fans and the simple countdown energy for everyone else, so the sound keeps working even outside a specific fandom moment today.