The phrase comes from Squid Game, the South Korean Netflix survival drama that became a global hit in 2021, where contestants in huge debt compete in children's games for a cash prize. In later episodes and the second season, players vote on whether to stop or continue, and the call for another game became a recognisable moment of desperation and greed. Clips of the chant spread on TikTok and in gaming edits, where it now stands in for anyone who cannot walk away.