The line comes from Overwatch, the team shooter released by Blizzard in 2016, where Junkrat is a chaotic damage hero obsessed with explosives and stolen treasure. His excitable voice lines were widely clipped by players and shared in gaming edits, streams and meme compilations. This short reaction survived outside matches because it sums up his gold hungry personality in two words and fits any distraction joke. It remains a familiar shorthand among Overwatch fans for spotting loot, shiny gear or anything that instantly steals attention.