Newspaper sounds have long been a staple of radio drama, film foley and television news intros, where a quick rustle signals that information has just arrived or a story is about to be examined. In online video and audio editing, short paper effects like this one are commonly kept in sound libraries for scene-setting, transitions and comedy timing, because they are instantly understood without words. Its brief length makes it easy to drop into edits, memes and sketches whenever a printed paper needs to appear on screen or in sound alone.