Canelo Alvarez and Terence Crawford met in a major super-middleweight title fight in Las Vegas in September 2025, with Crawford winning by unanimous decision and taking Canelo's undisputed titles. De La Hoya, a former world champion and longtime promoter who had previously worked with Canelo before their public split, was a prominent voice around the bout, so his reaction attracted attention from boxing fans online. The clip has since circulated in fight recaps, reaction edits and sports memes, where it is used to mark a surprising result or a changing of the guard in boxing.