He-Man is the hero of Masters of the Universe, the 1980s animated series built around Prince Adam transforming into a powerful warrior by invoking the power of Grayskull. In Brazil, the Portuguese dub became hugely popular, and its version of the transformation catchphrase entered everyday pop culture, quoted by fans who grew up watching the show on television. Online, short clips of the dubbed line circulate as meme sounds because the phrase is instantly recognisable even out of context, and it gives editors a ready-made heroic announcement for comedy, gaming, and nostalgia videos.