Persona 5 was released by Atlus in 2016 and follows Joker and the Phantom Thieves in Tokyo, where much of the story unfolds through phone messages between missions. The notification chime became one of the game's most recognisable everyday sounds because players hear it hundreds of times. Fans ripped the alert for real phones and edits, and it spread on soundboards alongside similar game alerts like the GTA V notification. Its clean design and strong association with incoming messages keep it popular for streams, fan videos and roleplay chats.