PewDiePie, the Swedish YouTuber known for energetic Let's Play videos and horror game reactions, built a reputation for loud, exaggerated responses to in-game surprises. Short clips of his screams were lifted from those playthroughs and shared across soundboards, reaction videos and short-form edits, where the sound became shorthand for comic panic. Because the screech is instantly recognisable and needs no context, creators still reuse it years later to sell a fail, a scare or a moment of playful overreaction.