Little verified information is available about the original recording behind this clip, and its listing title is the main clue to the voice it features. Short reaction sounds of this kind spread through user-generated soundboards, where they are saved, shared, and reused because they are instantly recognisable and easy to drop into edits. The appeal here is the repeated ay ya yai phrase itself, which reads as surprise and amusement without needing any context. That simplicity helps it travel between memes, reaction videos, and short-form edits, where a two-second vocal cue can carry the whole joke.