Pikachu is the mascot of Pokemon, the franchise that began with the 1996 video games and the anime series that followed in 1997. Voiced in the anime by Ikue Otani, its name based cries became one of the most recognised sounds in pop culture. Short clips like this one spread through soundboards, edits and social videos because the voice needs no translation and instantly signals Pokemon. Its continued use comes from nostalgia and versatility, working equally well as a joke, a reaction or a cute accent.