The clip circulates in Russian meme spaces as a vocoded call joke, playing on the similar sound of the words for cheese and sons in a four cheese pizza order. Its exact first upload is unclear, but edits spread it as a long, musical prank call tied to delivery and courier mishaps. It is often grouped with vocoded edits like the Dexter meme because the processed voice turns ordinary speech into a tune. The Avito and delivery references in reposts helped it stay recognisable in Russian edits.