The name combines plantão, the Portuguese word for a breaking news bulletin on Brazilian television, with Vitas, stage name of Russian singer Vitaly Grachev. Vitas became a global meme thanks to clips of his high falsetto and the song The 7th Element, which spread widely on YouTube and social media in the 2010s. Brazilian editors adopted the pairing for fake urgent announcements, and the sound now circulates in meme edits and message groups as shorthand for overblown drama about trivial news.