Roberto Avallone was a Brazilian sports journalist and television commentator known for heated football debates in São Paulo, especially on debate programmes such as Mesa Redonda. His forceful way of announcing a polêmica, the Portuguese word for controversy, became his trademark across years of panel discussions. After clips and audio rips began circulating through Brazilian social media and messaging groups, the isolated shout escaped its football context. It is now reused far beyond sport, as a portable punchline whenever any statement is treated as scandalous, exaggerated or deliberately provocative online today.