Popular was released in 2023 as a collaboration by The Weeknd, Playboi Carti and Madonna for the HBO series The Idol, and its chorus quickly became a familiar sound beyond the show itself. Short clips of the track spread through fan edits and social videos, where the song's confident, polished tone suited fashion, lifestyle and celebration content. Its staying power comes from that instant recognition: even a few seconds signal glamour and self-assurance without needing any explanation.