Launch control is a feature in performance Porsches that holds the engine at high revs for the fastest possible standing start, and this clip isolates that moment at around 6700 RPM. The sound has circulated on meme and car soundboards as a shorthand for power, speed and expensive performance, rather than as a line from a film or show. Its popularity comes from that instantly recognisable build and release, which works in car content, gaming edits and reaction videos long after the novelty of the original recording has faded.