Pou is a virtual pet game first released for mobile phones in 2012, where players care for a small brown alien by feeding it, cleaning it and playing mini-games with it. The character became widely recognisable through gameplay videos, fan edits and short-form clips, and its cheerful sounds were soon reused outside the game itself. The pam pa pattern is now shared mainly as a short meme sound, valued less for its original gameplay context than for its instantly catchy, light-hearted feel in edits and reaction videos.