The pepekas on fire clip circulates mainly as a short reaction sound in meme and short-form video culture, where its brief length makes it easy to drop into edits without slowing the pace. Its appeal comes from the phrase itself: simple, memorable and flexible enough to fit wins, fails, arguments and exaggerated reactions alike. Because the sound is only a few seconds long, creators can reuse it as a recurring joke or a quick hype cue, and viewers who have heard it before tend to recognise it instantly, which keeps it useful long after its first wave of sharing.