Togedemaru was introduced in Pokemon Sun and Moon in 2016 as a Generation VII Electric and Steel type Pokemon resembling a round hedgehog. Its cries and calls were later clipped by fans for short reaction edits online. The PQP label comes from Brazilian Portuguese internet slang used as a strong exasperated exclamation, similar to swearing in disbelief. Pairing the cute character sound with that frustrated caption helped the clip spread as a meme among Pokemon fans, where it is still reused for sudden mistakes, surprises and annoyed reactions.