The sound originates from Call of Duty: Modern Warfare 2, released in 2009, where the Predator Missile was a five-kill streak reward controlled from a laptop view. The announcer callout became instantly recognisable to players alongside other tactical callouts like enemy spotted and bomb has been planted from rival shooters. Clips of the line spread through YouTube montages, forums and soundboards in the early 2010s, and it remains popular because a whole generation associates those few words with imminent, unavoidable danger from the sky.