The sound comes from Sony's original PlayStation, first released in Japan in 1994 and in North America and Europe in 1995, where it played every time the console was switched on before a game loaded. Because millions of players heard it daily, it became closely linked with the start of a gaming session and the wider PlayStation brand. In later years it spread through retro gaming videos, remixes and nostalgia compilations online, and it remains popular today as a shorthand for nineties gaming culture and the excitement of booting up a favourite title.