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The phrase comes from a declaration by Carles Puigdemont, then president of the Catalan government, made the day after Catalonia's general strike on 3 October 2017, which followed the independence referendum on 1 October. Addressing King Felipe VI, Puigdemont told the monarch “així no”, a direct rebuke of the king's response to the referendum crisis. The two words were quickly clipped from the speech and shared in Catalan political discussion online, where their brevity made them easy to reuse. They have since become shorthand for a calm but firm rejection, especially in debates about Catalonia and Spanish politics.
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Carles Puigdemont saying “així no” to King Felipe VI after Catalonia’s 2017 independence referendum, used as a reaction clip for disagreement.
The clip is less than a second of Carles Puigdemont's voice, firm and measured, delivering the two Catalan words “així no”, meaning “not like this”, directly to the Spanish king. There is no music, crowd noise or buildup, just a short, pointed rebuke that lands because of its restraint. In context it was a political reply, but lifted out of the speech it works as a dry, deadpan refusal. Heard on its own, it sounds like a calm correction rather than a shout, which is why it can puncture a pompous moment, dismiss a bad idea, or answer an overreach without raising its voice.
