The Pumpkin Rabbit comes from The Walten Files, the analog horror web series created by Martin Walls, and was introduced in the Halloween special The Mysterious House in 2020. In that story the character appears as a friendly trick-or-treat figure who invites lost children inside, which is why the simple question carries such a menacing meaning for fans. Clips of his voice later spread through fan edits, horror TikToks and soundboards, where the short line works on its own even for viewers who have never seen the original episode.