The Entertainment Software Rating Board, known as the ESRB, rates video games in North America, and its spoken rating announcements became a familiar part of game trailers shown online and on television. The E10+ category covers games suitable for players aged ten and older, sitting between the broader Everyone rating and the Teen rating. Because trailers are widely shared and re-edited, the short announcement is now instantly recognisable even outside gaming, and creators reuse it as shorthand for an official game launch, a nostalgic trailer opening, or a mock rating for content that was never rated at all.