Rede Globo, now TV Globo, has been Brazil's leading television network since the 1960s, and its short plim plim chime grew into one of the country's most recognizable sonic logos. Heard in idents, vignettes and transitions between programs, the two notes became shorthand for Globo itself in everyday conversation. As Brazilian internet culture expanded, editors lifted the sound for memes, remixes and parodies, where it now signals a dramatic announcement, a channel-style intro or a nostalgic nod that almost any Brazilian viewer understands instantly without explanation.