The audio circulates under the name 'Rex: Que Jooj é essa,' credited to Usansky Bluwolf, with the speaker labeled simply as Rex. The phrase itself is Brazilian internet slang, a deliberately goofy spelling of 'que jogo é esse,' which translates to 'what game is this.' Like many reaction clips, it traveled through gaming meme circles, where short confused voice lines pair with absurd gameplay footage. It sits in the same family of bite-size reaction sounds as goofy ahh sounds and the BRUH meme, made for moments when the screen stops making sense.