Never Gonna Give You Up was released by Rick Astley in 1987 as a chart-topping pop single, but its second life began in 2007 when internet users started disguising links to its music video as something else entirely. The bait-and-switch prank, soon known as Rickrolling, spread through forums, social media and video platforms, becoming one of the internet's longest-running jokes. It endures because the song is upbeat, instantly recognisable and harmless, making the reveal funny rather than annoying for most people who fall for it.
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The classic Rick Roll song clip from Never Gonna Give You Up, used to prank friends with a surprise link that plays the catchy 1987 hit instead.
This is the opening of Rick Astley's Never Gonna Give You Up, the instantly recognisable pop hook that has powered the Rick Roll prank for years. It starts with bright, punchy drums and a bouncy synth bassline before Astley's smooth, earnest vocal slides in, full of 1980s pop optimism. Hearing just those first few notes is enough to trigger a knowing groan and a laugh, because listeners realise they have been tricked again. It feels cheerful, nostalgic and slightly mischievous all at once, turning an ordinary link, video or message into a shared joke that almost everyone recognises within seconds.
