The name references Luis Rubiales, the former president of the Spanish football federation, and the Spanish word piquito, meaning a little kiss. The phrase became a recognisable joke in Spanish-language football and meme culture after Rubiales kissed Spain player Jenni Hermoso during the 2023 Women's World Cup celebrations, an incident that drew widespread attention. Online, the line is now reused less as a literal comment on that event and more as a shorthand gag for any cheeky, awkward or unwanted kiss.