As a Turkish-language meme clip, this sound circulates mainly through short-form reaction videos and soundboard collections, where its slang wording makes it easy to reuse without context. Turkish-speaking creators have kept it in rotation because the phrase works as a universal stand-in for confusion, surprise or disbelief, fitting everything from gaming fails to everyday pranks. Its short length and conversational tone help it slot neatly into edits, which is why it continues to appear in new clips long after its first uploads.