Fortnite, Epic Games' battle royale launched in 2017, plays a short elimination sound whenever a player is taken out. Over the game's many seasons the exact effect was tweaked, so clips labelled 'old' and 'new' death sounds circulate online for comparison. The cue became part of gaming culture: streamers, editors and meme makers drop it into montages, fail compilations and reaction videos far beyond Fortnite itself. Its lasting appeal is pure recognition, since millions of players have heard it in countless matches and react to it instantly.