The clip circulates as a WhatsApp audio forwarded between Italian speaking groups, where short dialect voice notes are often saved and reused as instant reactions. The phrase itself is in a southern style dialect spelling of being heavily drunk, which is why it travels well even when listeners do not catch every word. Its popularity comes from the performance rather than any known show or film source, and the recording has no confirmed original speaker. People keep reposting it because the drunk delivery works as a standalone joke.