Sensacionalismo circulates in Brazilian meme culture as a shorthand for media that milks drama for attention, often shared alongside spellings like sensacionatagem in soundboard collections. The clip is linked in listings to Scarpelly poop edits, the Brazilian YouTube Poop style that remixes TV speech into absurd loops. Its appeal is simple: one shouted word instantly labels a post as clickbait, gossip or fake outrage. That is why it survives in reaction edits and WhatsApp shares long after the original broadcast context is forgotten by most viewers.