This clip circulates online as a short Shadow eating meme, built around the repeated om nom nom gag rather than a longer scene or line of dialogue. Because the sound is so short and instantly readable, it has found a second life on soundboards and in short-form edits, where creators use it as a quick reaction to hunger, greed, or a character taking a huge bite. Its appeal is simple: Shadow's serious reputation makes the childish munching sound feel unexpected, and that contrast keeps the joke working in new food and gaming edits.