Battlefield 1 is a World War I first person shooter released in 2016, and its multiplayer matches include German language voice lines for soldiers calling out danger and reacting under pressure. Sheisse is a German expletive, roughly equivalent to a shouted curse in English, which is why the line is used far beyond the game itself. Clips of frantic soldier callouts were shared on soundboards and in gaming edits, where this short repetition became a reusable panic reaction for fails, ambushes and sudden deaths in other games too.