Shop bells have been used in stores for generations as a simple way to alert staff that a customer has arrived, and that real-world familiarity is why the sound translates so well to video. Online, the short chime is a staple sound effect for creators making shop skits, roleplay streams, simulation games and cozy cafe edits, where a single ding instantly sets the location. Because it is brief, clear and free of speech, it also works as a light notification-style cue in memes and short-form videos, and it remains popular because almost every viewer recognises it at once.