McBain is a recurring parody character in The Simpsons, played in-universe by Austrian action star Rainier Wolfcastle as a spoof of 1980s heroes like Rambo and Commando. Mendoza is his recurring nemesis, a corrupt politician blamed for the death of McBain's partner, and the shouted name became the shorthand for the whole running gag. Clips of the films-within-the-show circulated in early Simpsons compilations and later as reaction audio, keeping the single-word cry recognisable even to viewers who never saw the full episodes.