The Sims 2, released in 2004 by Maxis and Electronic Arts, built its gameplay around Sims pursuing wants and aspirations, with a distinctive chime playing whenever a wish was fulfilled and aspiration points were awarded. As gameplay videos and nostalgic edits spread online, that short reward sound became shorthand for a small victory outside the game as well. It remains popular because it is instantly recognisable to longtime players, brief enough to drop into almost any edit, and carries a warm, positive association with progress rather than competition.