The clip circulates in gaming soundboards tagged for Free Fire and pain reactions, as a slowed variant of a short hurt sound, with this being the second version in the set. Its appeal is similar to the ROBLOX oof, another tiny game vocalisation that became shorthand for comic damage online. Slowed edits became popular across short video platforms because stretching a familiar grunt makes it sound more dramatic. It is now used far beyond its original matches, as a general reaction for fails, bumps and exaggerated injuries in memes and edits.