The phrase comes from the closing seconds of The Next Episode by Dr. Dre featuring Snoop Dogg and Nate Dogg, released as a single in 2000 from the album 2001. Nate Dogg delivers the line as the track fades, and that throwaway ending became one of the song's most quoted moments. As hip hop clips were cut into Vine, YouTube and meme edits during the 2010s, the isolated line circulated on its own as a reaction sound. Its long stretched ending made it easy to loop, remix and drop into unrelated videos for comic effect.