The phrase became widely known through hip-hop and later spread as a short meme clip across online video platforms and soundboards, where its laid-back delivery made it an easy shorthand for relaxing and celebrating. Because the line is short, instantly recognisable and easy to drop at the end of a clip, creators keep reusing it for reaction videos, edits and jokes about taking it easy. Its staying power comes from that simplicity: it signals a mood in seconds without needing context.