Listed in Turkish as sok olma sesi, meaning a sound for being shocked, this clip has no confirmed single source and circulates mainly as a reusable reaction effect online. Creators pair it with moments of sudden suspense and with exaggerated oh my god, wow reactions in edits, gaming clips and short form videos. Its popularity comes from its length, which lets editors hold a shocked expression far longer than a quick gasp would allow, turning simple surprise into a running joke that viewers understand in any language.