Sony launched Bravia as its flagship television brand in 2005, replacing its earlier Wega range, and the sets became known for their clean startup presentation. The short boot chime was part of that power-on sequence alongside the on-screen logo, heard in living rooms for years as Bravia models spread worldwide. Clips of the sound later circulated online in tech forums, startup compilations and soundboards, detached from the hardware itself. It remains popular because it is instantly recognisable, nostalgic for owners, and useful as a generic television turning on cue.