Soulja Boy, the rapper behind the 2007 smash Crank That, defined the snap-era sound of the late 2000s with bouncy beats and simple, shoutable hooks. Short clips of his style circulate widely as soundboard staples because the vibe is instantly recognisable even without lyrics. On TikTok and meme pages, these snippets back hype edits, glow-up reveals and sports highlights, where seven seconds is exactly enough to set a confident tone. The appeal is nostalgia: one bounce and millennial and Gen Z viewers are back in the ringtone-rap era.