The clip became known through a viral TikTok running challenge linked to creator Ikok Isbek, where users paired the sound with fast, comedic running clips and chase-style edits. As the challenge circulated, the same audio began appearing in short-form edits, reaction videos and meme compilations, with its recognisable pace making it easy to reuse across different scenarios. It remains popular because the running gag needs little explanation, works in a few seconds, and instantly adds urgency to everyday moments filmed for TikTok.