The line opens New York, New York, a song written by John Kander and Fred Ebb for the 1977 film of the same name and later made famous worldwide by Frank Sinatra's 1979 recording. Sinatra's version became closely associated with the city itself, played at sporting events, celebrations and farewells, and it remains a cultural shorthand for arrival and ambition. Short clips of its opening now circulate online because the first few words alone are enough to set the scene.