The exact recording source for this clip is not documented, so it circulates mainly as a reusable reaction sound rather than a famous quote. The German phrase itself is everyday slang for saying something smells awful, which helped it travel beyond German speakers as an exaggerated disgust button. Editors pair it with other gross-out reactions like eww brother eww in meme compilations, fail videos and chat soundboards. Its appeal is the directness, one short line instantly labels a smell, a mess or a bad decision as completely repulsive.