Super Mario Bros was released by Nintendo in 1985 for the Nintendo Entertainment System, with music by Koji Kondo that became closely tied to the series. The player down cue accompanies Mario losing a life, a moment every player encountered repeatedly while learning the game, which helped fix it in popular memory. As gameplay clips, speedruns and comedy edits spread online, the short jingle moved beyond the game itself and became shorthand for any on-screen failure, which is why it still appears in memes and short videos decades later.