Super Mario Bros launched for the Nintendo Entertainment System in 1985 and its sound design, created under Koji Kondo, used short chiptune cues to mark every action. Pairing this cue with the Mario Jump in edits became natural as both sounds spread through gameplay videos, remixes and meme compilations in the 2000s and 2010s. The death jingle survived beyond retro gaming because its falling notes need no explanation, and it now appears in fail compilations, streams and short form videos whenever a real attempt ends in the same clear way Mario's does.